Privacy Policy

1. Who we are

AmericanBathAdvisors.com (“American Bath Advisors,” “we,” “us”) is a free referral service operated by Phantom Media LLC, a limited liability company. We connect homeowners with independent, licensed bath remodeling contractors (“Contractors”). We are not a contractor and do not perform remodeling work ourselves.

2. Information we collect

When you call the phone number displayed on this site, we and our call-tracking service provider collect: the phone number you call from, the date, time, and duration of the call, and, where legally permitted and disclosed to you, a recording of the call. We also collect the search terms, ad, or webpage that led you to this site (referral source), and standard web analytics data (browser type, device type, approximate location based on IP address, pages viewed) through tools such as Google Analytics and Google Tag Manager.

If a form is added to this site in the future, we will also collect what you submit directly (such as your name, phone number, ZIP code, and project type) at that time.

3. How we use your information

We use this information to: connect your call to an appropriate Contractor in our network; measure and improve the performance of this website and our advertising; detect and prevent fraudulent or abusive calls; and comply with legal obligations.

4. How we share your information

This is the core of how our service works, so we want to be direct about it: when you call the number on this site, we share information about that call — including your phone number — with one or more Contractors in our network, who pay us a fee for the referral. This is the service you are requesting by calling.

We also share information with service providers who help us operate this site and our advertising, including our call-tracking provider, Google (Analytics, Ads, and Tag Manager), and website hosting providers. These providers are permitted to use your information only to provide services to us.

We do not share your information with unrelated third parties for their own independent marketing purposes.

Depending on your state of residence, sharing information with Contractors in exchange for a referral fee may be considered a “sale” or “share” of personal information under applicable state privacy law. SeeSection 8below for your rights regarding this.

5. Call recording

Calls to the number on this site may be recorded or monitored for quality assurance and fraud-prevention purposes. By calling, you consent to this recording to the extent permitted by law. Where required by state two-party consent laws, an automated notice will inform you that the call may be recorded before you are connected.

6. Cookies and tracking technologies

This site uses cookies and similar technologies (via Google Tag Manager, Google Analytics, and Google Ads) to measure site performance and advertising effectiveness. You can control cookies through your browser settings; disabling them may affect site functionality.

7. Data retention

We retain call records and analytics data for as long as reasonably necessary to operate our service, resolve disputes, and comply with legal obligations, after which it is deleted or anonymized.

8. Your privacy rights

Depending on your state of residence, you may have the right to: request access to the personal information we hold about you; request deletion of your personal information; opt out of the sale or sharing of your personal information; and not be discriminated against for exercising these rights. To make a request, contact us atbusiness@phantom-mediaco.com. We will verify your request and respond within the time required by applicable law.

9. Children’s privacy

This site is not directed at, and we do not knowingly collect information from, anyone under the age of 18.

10. Security

We use reasonable administrative and technical safeguards to protect the information we collect, but no method of transmission or storage is completely secure.

11. Changes to this policy

We may update this policy from time to time. The “Last updated” date above reflects the most recent revision. Continued use of this site after changes constitutes acceptance of the updated policy.